The Royal Collection has announced the launch of the first official ‘Royal App’ about royal weddings of the past, in the run-up to the forthcoming marriage of HRH Prince William of Wales and Miss Catherine Middleton. The Royal Weddings app tells the story of seven royal weddings, from Queen Victoria and Prince Albert in 1840, to TRH The Prince of Wales and The Duchess of Cornwall in 2005.
Royal Collection Apps are the latest way that the Royal Household is engaging with new media and follows the successful launch of the British Monarchy’s presence on Facebook and Flickr last year, of the Royal Twitter account in 2009 and the Royal Channel on YouTube in 2007. The Royal Weddings app, which will be available in eight languages, is the first in a series of Royal Collection Apps to be launched this year.
Over the last two centuries, royal weddings have evolved from strictly private occasions to international celebrations. With the advent of photography, film, television and now new technology, ever-increasing numbers can witness and participate in these events. The Royal Weddings app reveals the tradition, splendour and romance of the seven royal weddings and includes images of wedding dresses and jewellery, gifts exchanged between bride and groom, presents from family and friends, wedding cakes and flowers.
The Royal Weddings App is available for Apple and Android from 18 April 2011 and is priced at £1.79.